Why Platform is a good fit for building a business?
Popular on WordPress: Platform is one of the most widely used website builders in the WordPress community, so it’s easy to find documentation, plugins, and support resources when you deliver services to clients.
Compatible with most themes: Platform works well with the vast majority of WordPress themes; many themes are even optimized around it. This lets you pick themes by client vertical without being “locked in” to a specific tool.
Large-scale licensing (up to 1,000 sites): With higher-tier licenses, you can activate many websites—ideal for agencies/freelancers looking to grow their client base and optimize per-project costs.
Continuously evolving: The platform is updated regularly to keep pace with design trends and web technologies. You can focus on using its features to build your own business—without worrying about maintaining the core tool.
What’s inside Platform?
Build – customize – preview instantly: Drag and drop 100+ widgets to create and refine every part of a page without writing code, and see results as you work.
Rich template library: Choose block templates or full-page templates to spin up pages fast, then tailor them to your client’s brand and content.
Business ideas for leveraging Platform
Productize by target audience
Create vertical-specific website packages (cafés, spas, photographers, B2B, etc.) and sell them as bundles. Standardize 3–5 layouts per niche so delivery becomes a repeatable, few-step process.
Leverage multi-site licenses for recurring profit
Purchase a large license and allocate activations across projects. Sell Platform maintenance & updates at an affordable rate while keeping margins healthy by maximizing license usage.
Build free sites – sell hosting/maintenance
Launch free sample sites for a community or small groups, then upsell hosting, maintenance, backups, performance optimization, and security updates on a monthly/quarterly retainer.
