I used to have a pretty good sales website, but with the rapid development of e-commerce platforms with just a little cost that was very attractive, I focused on selling there and abandoned my own website.
Now the cost has gone up very high, I seem to have no profit. Moreover, my goods are handicrafts so I often have to face the subjective reviews of buyers without any way to handle it. So I want to restore sales on my own website. I can install a website using WordPress along with WooCommerce.
However, everything may be different from before. I am looking forward to receiving advice, if possible please guide me on what I need to do.
Thank you very much.
Recently, many people also feel that selling on e-commerce platforms is much more difficult due to increased costs and not being able to control their relationship with their customers. Returning to selling on your own website is something that many people are doing.
Based on your product type, I have some suggestions for an effective sales website as follows:
Use WordPress and Woocommerce as the platform for the website. Of course, it is suitable for most common types of websites today and you also used it.
You should use premium themes here: https://getsolu.com/recommends/themeforest-wordpress-popular-items/
In my opinion, you should use the Avada or Woodmart theme because it has a ready-made design library that can mix them together to create any design you want.
Business strategy can be as follows:
Recruit sales collaborators and pay commissions per order. In my opinion, you should use the Ultimate Affiliate Pro plugin to manage affiliates and set up reward rules for them.
Consider using the Product Designer plugin to let customers create their own designs and propose them to you if that suits your handmade product. Quick support tools such as chat, messages you can find a free or paid plugin depending on your needs. Or not if you want customers to interact on the product comment section or blog post. Those are my suggestions, if you need more ideas, please post them here for us to discuss.